A color that inspires calm, confidence, and connection has been chosen to start the decade.
The Pantone 19-4052 Classic Blue is an unexpected color choice for those who were accustomed to the more intense colors that Pantone has chosen in recent years. According to the Pantone brand, classic blue represents the wishes of a generation for solid foundations on which to build while advancing into the future.
A timeless blue tone that does not go out of style. This is the same blue we see every day in the sky, one that also reminds us of the peaceful waters of a paradise beach.
The experts in charge of choosing the color that would represent 2020 comment that it is a color with reassuring qualities, which manifests the human desire to have reliable and stable support as we cross the threshold into a new era.
Also, according to the jury, Classic Blue conveys a soothing sensation of healing. This is more of a subject that is closely related to the choice of color for what they provoke: When you look up to the sky in the afternoon you can only feel an immense inner peace, and it is this sensation that the color experts have wanted to bring out as the what represents this year, Classic Blue embodies peace and tranquility to the human spirit, offering shelter'.
For more than 20 years, Pantone has been choosing the Color of the Year, this choice has positively influenced the development of ideas and projects in multiple industries.
The specialists of the Pantone Color Institute are in charge of how the Color of the Year, this is the result of an exhaustive analysis of the trends of the moment. The film and entertainment industry, art, travel, fashion, design, and new technologies are some of the fields that influence the decision.