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PANTONE COLOR 2023: Vivid Magenta

An unconventional color for unconventional times

It is expected that 2023 will be a year that contrasts with the last 3 where caution, tranquility and calm were the constants to protect each other. Although the necessary precautions must certainly be maintained to avoid any unnecessary risk, PANTONE has decided that 2023 will be a year to harness the energy that has been in reserve for all this time.

The chosen color was PANTONE 18-1750 Viva Magenta, a captivating shade from the red family that wants to shine like a beacon in the middle of the storm as a sign of hope and strength. Viva Magenta is power without fear, a stimulating color that invites you to celebrate the new with joy and optimism.



It's been 8 years since a reddish hue was selected for a new year, most recently Marsala in 2015. And for this year's PANTONE 18-1750 Viva Magenta exudes power and empowerment, a reddish hue that inspires experimentation with the unknown and expresses itself. . without restrictions, opening his arms to everyone with the same enthusiasm for life and the same rebellious spirit.

PANTONE 18-1750 Viva Magenta believes in a more positive future. Its reddish hue finds the perfect balance between warm and cold tones, inspired by cochineal red, one of the most precious natural dyes in the world and one of the strongest and brightest known to date. Electrifying in nature, it is a shade that can be found in both physical and virtual settings, allowing you to express yourself about the diversity of our contemporary world.



As the subtitle of this article dictates, taken from the words of the statement made by PANTONE when announcing the color of 2023, Viva Magenta represents the situation of uncertainty in which many of us live these days, it is an unconventional tone for unconventional times. A vivid and soulful shade of red that matches today's world.

Last year it was represented by a shade inspired by the screens that starred our daily lives, the dynamic Very Peri blue, but this year's color wants to remind the world of what is truly essential. Viva Magenta is an opportunity to reconnect with humanity and continue making history, believing in a better future.




A color as enthusiastic as this shade of red pairs beautifully with colors like emerald green and navy blue, as well as pairing nicely with neon effects.

Another good idea is to combine Viva Magenta with other pinks and reds to create a bright and charming aesthetic. With it you can create contrasts by using lighter shades and letting the intense magenta color stand out on its own. In this way, you can create an exquisite visual hierarchy.