Big screen importance

Known in Spain and Latin America as The Reporter: The Legend of Ron Burgundy, it is an American comedy film released in 2004, starring the great and unique Will Ferrell, accompanied by Christina Applegate, Steve Carrell and Paul Rudd.

Anchorman: The Legend of Ron Burgundy is a film by Adam McKay, a director famous for his great (and controversial) sense of humor reflected in most of his feature films, his most recent film being the controversial Don't Look Up (No Mires Arriba) starring Leonardo DiCaprio and Jennifer Lawrence.

Anchorman tells the story of Ron Burgundy (Will Ferrell), who was a prestigious San Diego morning reporter in the 1970s, his fame being so great that viewers and opinions on the TV show were always considered to be as correct and facts. His influence and reputation will be altered with the introduction of a bright young female journalist named Veronica (Christina Applegate) who will come to the television set to prove that women can be more than just decoration to her male companions.

In addition to the revolutionary script, about the female media revolution in the mid-70s, what most impacted the viewers of this film was the television set that almost plays as the third protagonist.  Although the film is supposed to take place in San Diego, most of it was shot in Los Angeles. Channel 4 news station was set up in the Valley of Long Beach, inside a Seeley-brand furniture warehouse in Glendale.

Despite being a news set like many others, the Anchorman set managed to stay in the memory of viewers for the warmth and comedy that it reflects in harmony with the star figure it shows, Ron Burgundy himself.  The simplicity of this space perfectly reflects what a television set from the 70s was like.

How could it be otherwise, the prehistoric television aura is key for setting up the proper mood. With a large screen in the background where you can see the Channel 4 logo, three telephones for receiving calls, the red telephone for last-minute news being an essential one between two black telephones, and the iconic 5 clocks with different time zones, very typical of any television news set.  But the element that trully gave personality to the space is the super pretentious front counter that accompanies the Channel 4 reporters in each morning session.